O r a c l e OPENWORLD 2008
The Oracle OpenWorld E
Annual conference is bigger, better, and greener th
an Francisco was the place to be from September
21–25, 2008, when more than 42,000 Oracle customers,
partners, and enthusiasts converged on the city for the
largest Oracle Open World yet.
The annual conference focused on helping enterprises
understand and harness the power of information and use
Oracle software to achieve better—and greener—business
results. Throughout the week, Oracle executives including
CEO Larry Ellison; President Charles Phillips; Executive Vice
President, Product Development, Chuck Rozwat; and Senior
Vice President, Oracle Fusion Middleware, Thomas Kurian
took the stage to discuss and demonstrate how organizations
can take advantage of Oracle’s complete, open, and integrated
technology stack to reduce complexity and increase profitabil-
HARTMANN STUDIOS
During his keynote address, Oracle President Charles Phillips chatted with
ity. In his keynote, Ellison introduced Oracle’s first-ever hard-
Olympic swimmer Michael Phelps, who won a record-breaking eight gold
medals at the Beijing 2008 Olympic Games. Phelps discussed his rigorous
ware product, the HP Oracle Database Machine, which he said
workout schedule and diet, and Phillips prompted laughs by comparing
Phelps’ training routine to that of an Oracle developer.
improves data warehouse query performance by a factor of 10
or more (see page 19 for details). Other major announcements included Oracle’s support for cloud
computing (see page 21 for more) and the release of Oracle Beehive, a new collaboration applica-
tion that gives customers a new way to communicate and work together (see page 22 for details).
In addition to nearly 1,800 breakout sessions and more than 300 live demonstrations, hundreds
of partners and vendors showcased products and services in the exhibition halls. Oracle Develop,
a special program for developers, returned to Oracle Open World this year with
webLOCATOR
more days, more sessions, and more hands-on labs.
New to Oracle Open World in 2008 was the Green Program, with 19 ses-
Oracle Open World 2008
oracle.com/openworld/2008
sions devoted to sustainable business practices and products. In the Green
Marketplace, attendees explored leading-edge technologies that could reduce
their organization’s environmental footprint. This year’s conference was also
Oracle Open World community
experience aggregator
otn.oracle.com/events/oracle-openworld-2008
Oracle Open World On Demand
ondemandpreview.vportal.net
the greenest Oracle Open World yet, featuring reusable water bottles and
water stations; recyclable signage; nontoxic, biodegradable giveaways; and
Oracle Mix
mix.oracle.com
ThinkQuest
www.thinkquest.org
