Oracle data warehouse, business intelligence, and enterprise performance
management solutions deliver information, analysis, and efficiencies that
put you ahead of the competition.
BY DAVID BAUM
Agile companies need to make decisions—
from what markets to enter and which prod-
ucts to sell to what software works best—and
they need to make them quickly. But they can’t
make critical business decisions if they don’t have
the information they need. From the sea of data
that’s available, managers must be able to get
what they need, when they need it, to assess and
analyze both performance and results.
“In times of economic stress, managers are
looking for clear and immediate visibility into
what’s happening in their business,” says Paul
Rodwick, vice president of product management,
Oracle Business Intelligence. “Ideally, they want
this information by customer, by product line, by
sales channel—by whatever slice of the busi-
ness is needed—and they want to understand
the reasons for performance variances.”
That’s tough to come by, continues Rodwick,
when business leaders lack insight into the
performance of customers, products, and key
DOUGLAS FRASER
