OR AC LE
E X A DATA
AT WORK
Oracle Exadata and the Oracle Database
Machine move information faster to
make business be;er.
Faster access to data can certainly help answer questions from
business users, but can it fundamentally
change the way a business operates?
Jonathan Levine thinks so.
Levine is chief operating o;cer of
LinkShare, an online a;liate marketing
network based in New York, New York.
LinkShare brokers advertising space
on internet publisher Websites on a
cost-per-action basis, meaning that
those publishers get paid when internet
users go beyond simply clicking on an
ad and actually take an action, such as
making a purchase or signing up for a
credit card. Publishers in the LinkShare
network drive more than 1 million online
marketing transactions each day, and
its customers include a worldwide
Who’s Who of Fortune 500 and other
important retail and financial companies.
This year, LinkShare migrated 13 years
of historical data from a collection of
existing systems into a Sun Oracle
Database Machine with Oracle Exadata
technology and is already benefiting
from the results.
Core to LinkShare’s business model
is helping its customers and partners
design and execute e;ective online
marketing strategies. One way it does
this is by enabling them to query and
analyze deep historical data on previous
