BY DAVID A. KELLY
or world-class companies, social networking and enterprise social
computing aren’t a diversion. They are now part of the fabric of
enterprise computing enabling the new social enterprise.
Take the case of London, England–based infrastructure group Balfour
Beatty, with 50,000 employees in more than 1,200 different locations across
80 countries. For Balfour Beatty, social computing and Enterprise 2.0 technologies aren’t about the latest tabloid gossip; they’re about connecting
employees, partners, customers, and projects more effectively, efficiently,