involve lots of training, wasn’t complex, and was effective,” says
Wheelhouse. “What’s good about Oracle WebCenter is its flexibility
and its ability to let us create a compelling, intuitive user interface
for our solution.”
But Balfour Beatty’s Enterprise 2.0 solution isn’t just about social
connections and business processes. It’s also an effective way to
reduce costs and increase productivity.
“Social media portals are a great way of communicating group
and divisional initiatives and news, and Enterprise 2.0 capabilities
are a great way of filtering all that information,” says Wheelhouse.
“There are a lot of ways in which social media can make communications a lot more targeted and enable us to share technical expertise and innovation.”
THE DAWN OF THE SOCIAL ENTERPRISE
When it comes to portals and connecting with customers, the future
doesn’t look like the past.
“It’s a very different landscape than it was just a couple years
ago,” says Current Analysis’ Shimmin.
And although many things will change in the technology land-
scape over the next few years, one thing is certain: most companies
will integrate social networking and social computing capabilities
into their enterprise IT strategy.
“In the last two years, we’ve seen the reshaping of portals to be
much more capable, much more social, and much more collaborative environments for serving enterprise I T,” says Shimmin. “They’re
no longer simply a space where you have pull-down menus to access
HR documents. They still do that, but now they also have integrated,
collaborative, social networking functions that allow companies to
develop stronger customer relationships, optimize employee interactions, and gain greater insight into market trends.” T
David A. Kelly (davidakelly.com) is a business, technology, and travel
writer who lives in West Newton, Massachusetts.
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5/2/11 11:29:03 AM