Oracle Magazine - November/December 2011

Database to stories about the use of Oracle Database as well as Oracle Applications, Oracle Fusion Middleware, Oracle Enterprise Manager, the Oracle Exadata Database Machine, and much more. As organizations adopt the newest Oracle products and technologies, Oracle Magazine includes stories on the customers using those products, enabling those early adopters to share their experiences with the rest of the Oracle Magazine community.

Articles on how to use Oracle technology have evolved in 25 years, from tips and tricks to white papers to hands-on, how-to pieces by industry experts including Tom Kyte, Steven Feuerstein, Arup Nanda, and Mark Rittman. Readers have technology questions, and Oracle Magazine has technology answers. The question-and-answer format in Tom Kyte’s Ask Tom series is the most obvious Q&A example, but all of the magazine’s technology content is designed to answer questions about Oracle technology. Most recently, readers have asked for beginner content, and the magazine responded by adding two article series for beginners: SQL 101 and PL/SQL 101.

The Oracle Magazine community is diverse, so community content is also segmented. Oracle partners describe their offerings in Partner News. The Oracle Technology Network Community Bulletin is for members of that community. The Architect column is for software and enterprise architects. User group members are featured in the Up Close column and video series, and user group presidents cover user group topics in the In the Field columns.

In 2007, Oracle Magazine added the Interview column and podcast series. In 2008, the magazine added the aforementioned Up Close article and video series. In 2011, Oracle Magazine prototyped its first animated technical illustration. And more audio, video, and animation ideas are in the works, so stay tuned.

INTERACTIVITY

Subscribers and readers have asked not only for different types of content in the magazine but also for different ways to access that content. Since the 1990s, Oracle Magazine has been more than print on paper. In the mid-1990s, the magazine’s content was briefly available on CD, and then more widely available on the Web—as it still is today.

In 2006, Oracle Magazine introduced a digital distribution option for subscribers. And in 2010, the magazine arrived on the iPad and iPhone. With these digital, iPad, and iPhone distributions, Oracle Magazine continues to be portable, beyond print, to reach and respond to new audiences on new devices.

As a print publication, Oracle Magazine has always been portable. And while reading, answering, and printing letters to the editor also makes it interactive on some level, by 2010 Oracle Magazine was also on Facebook, Twitter, and LinkedIn, taking magazine interactivity to another level. Oracle Magazine’s distribution and interactivity will continue to evolve to meet the needs of subscribers.

Thanks again to the Oracle Magazine community of contributors, Oracle customers, partners, subject matter experts, and subscribers. And thank you all for driving the magazine to do more. 

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