Up Front / 6

EVENTS / 13 Find out about upcoming technology and industry events. RESOURCES / 15 Your guide to Oracle Webcasts, podcasts, white papers, and more BRIEFS / 18 The latest product news NEWS / 22 Simple. Reliable. Affordable. Oracle unveils Oracle Database Appliance. —Fred Sandsmark NEWS / 25 Application-Driven Virtualization Oracle VM 3.0 delivers virtualization performance and management, from hardware to applications. —Fred Sandsmark INTERVIEW / 27 Strategic Storage Oracle storage solutions deliver optimized performance for all types of I/O. —Tom Haunert At Oracle / 13

PARTNER NEWS / 30 BOOK BEAT / 30 ARCHI TEC T / 33 Out of the Tower, into the Trenches Overcoming resentment toward architects and architecture —Bob Rhubart UP CLOSE / 34 New Territory A user group founder teaches the value of peer-to-peer learning in India. —Jeff Erickson PEER-TO-PEER / 35 Learn As You Go Ricardo Portilho Proni, Lisa Dobson, Zhang Leyi —Blair Campbell Community / 30

BUSINESS INTELLIGENCE / 51 Automating Oracle Business Intelligence Administration Use the Oracle BI Systems Management API to automate administrative tasks. —Mark Rittman ORACLE ADF / 53 Put on a Friendly Face Build a custom look and feel for your Oracle ADF Faces applications. —Frank Nimphius PL/SQL 101 / 59 Working with Numbers in PL/SQL Part 4 in a series of articles on understanding and using PL/SQL —Steven Feuerstein ASK TOM / 63 On Collaboration, Testing, When, and Why Our technologist learns from you, is tested on testing, and propagates errors. —Tom Kyte INSIDE OCP / 69 Certify Your Expertise Test your Oracle WebLogic Server mettle, and gain valuable credibility. —TJ Palazzolo SQL 101 / 71 Modeling and Accessing Relational Data Part 2 in a series on the basics of the relational database and SQL —Melanie Caffrey Technology / 51

IN THE FIELD / 76 Oracle Exadata’s Organizational Impact With Oracle Exadata, consolidation isn’t just for information and applications. —Andy Flower Comment / 76