Oracle Magazine - January/February 2012

Engineered for Innovation

Oracle Open World 2011 showcased the latest products and technologies from Oracle, its partners and customers, and technology enthusiasts.

With more than 45,000 attendees from 117 countries, Oracle Open World 2011 was the biggest event of its kind, delivering new product announcements while showcasing innovative technology from Oracle, its partners and customers, and technology enthusiasts. From October 2 through 6, Oracle literally painted the town red, in the process helping to generate an estimated US$100 million–plus for the San Francisco Bay Area economy.

During the conference, attendees chose from more than 2,000 sessions, 475 partner exhibits, and nearly 400 Oracle product demonstrations, plus keynotes from Oracle executives and partners. And for the first time, more than 600,000 viewers worldwide watched live streaming video from Oracle Open World on You Tube. “Oracle Open World 2011 offered five days of wall-to-wall sessions and demos geared toward helping companies maximize their current Oracle investment and stay ahead of the competition,” says Tania Weidick, vice president of marketing at Oracle.

Oracle executives showcased a range of hardware and software products engineered for innovation. Notable product announcements included Oracle Public Cloud, Oracle Social Network, Oracle Exalytics In-Memory Machine, Oracle Big Data Appliance, Oracle Enterprise Manager 12c, and general availability of Oracle Fusion Applications. Oracle also highlighted cloud computing with Oracle Powers the Cloud Day, an all-day special event with a keynote and cloud sessions and demos.

Between keynote presentations, edu-
cational sessions, and exhibits, attendees
enjoyed numerous opportunities to
network, relax, and be entertained. At the
ORACLE Racing and America’s Cup Extreme
Experience, attendees got to meet the team;
check out a 45-foot, 2,910-pound AC45 racing
catamaran; see the America’s Cup trophy
(won by ORACLE Racing in 2010); and play
a racing simulation game for prizes. The
Welcome Reception got the week off to a
great start, and despite having to move inside
due to rain, OTN Night was a festive event
that got attendees fired up for the rest of the
week. The much-anticipated Appreciation
Event—with Sting, Tom Petty and the
Heartbreakers, and Dave Wakeling and the
English Beat—once again rocked Treasure
Island. Finally, the It’s a Wrap! event gave
attendees one last chance to celebrate. 