Purdue Pharma’s Sayee Natarajan, director of sales systems (left), and Larry Pickett, vice president and CIO, rely on the development speed and agility of Oracle
Application Express for rapid iteration. “We’ve been able to make changes based on business needs very quickly and very effectively,” Pickett says.
“These days, application developers are creating rich, browser-based applications that need to work on everything from the corporate desktop to smartphones and tablets,” says Michael Hichwa, vice
president of software development at Oracle. Hichwa is responsible
for several Oracle developer products aimed at database application development, including Oracle SQL Developer (see “Database
Development Choices” sidebar).
According to Hichwa, development tools for Oracle database products are leveraging HTML5/CSS3 technology
at the same time that they’re becoming
more declarative, to facilitate faster development. “We want to enable our customers to
build out applications faster, and with all the
features they need,” Hichwa says.
Faster application development enables
organizations to see lower development costs
and realize a faster return on investment. It
also makes it possible to keep up with the
latest I T drivers, such as cloud, social networking, and mobile computing.
tiple platforms, including the iPad.
Purdue is a privately held pharmaceutical company based in
Stamford, Connecticut. The company—and independent associated companies—engage in the research, development, production,
and marketing of prescription and over-the-counter medicines and
healthcare products. Purdue is an industry leader in pain management and is introducing important products in other therapeutic
areas such as insomnia.
Purdue Pharma L.P.
Location: Stamford, Connecticut
Employees: More than 1,500
Oracle products: Oracle Application Express,
THE EXPRESS PATH
Pharmaceutical company Purdue Pharma
is one company with an eye on trends as it
deploys its state-of-the-art custom-built
customer relationship management (CRM)
database application, originally built for
the desktop, to 1,000 field users on mul-
Location: Emeryville, California
Revenue: US$40 million in 2011
Oracle products: MySQL
Location: Culemborg, the Netherlands
Oracle products: Oracle Data Provider for
. NET, Oracle Database 11g Release 2, Oracle
Spatial, Oracle Workspaces
Since a restructuring in 2005, the
company has focused on bringing new, innovative medicines to the marketplace while
simultaneously managing costs and creating
an agile I T infrastructure that can rapidly
adapt to meet changing business needs, all
the while staying ahead of technology.
“The rapid pace of technology change is
something that we have to stay on top of,” says
Larry Pickett, vice president and CIO at Purdue.
“Over the past several years, we’ve focused on
using newer technologies and approaches, to
support the growth of the company.”
For example, after the restructuring, Pickett
and his team looked for creative ways to drive
down costs while still meeting Purdue’s busi-
ness needs. “That’s where Oracle Application
Express first came into play,” Pickett says.
Sayee Natarajan, Purdue’s director of sales
systems, used Oracle Application Express to
JULY/AUGUS T 2012 ORACLE. COM/ORACLEMAGAZINE